The Script No One Wants to Use (But Everyone Should)
Cold calling feels terrible. You'll hear 'no' more often than 'yes'. Your first fifty calls will be awkward. And that's exactly why it works — most agents quit after ten.
The consultants who break six figures at RE/MAX Jareed don't have magic leads. They have discipline. They make 40 to 60 calls per day. They book three to five viewings per week from cold outreach alone. By month three, half their income comes from relationships that started with a dial tone.
This isn't theory. These are the scripts our top performers use in Sheikh Zayed, 6th October, and New Zayed. Copy them. Test them. Adjust the compound names to match your inventory.
The Opening: First 15 Seconds
You have fifteen seconds before they hang up. Don't waste them on your name.
Script A: Owner Outreach (Resale Listings)
"Good morning. I'm calling from RE/MAX Jareed. We have three active buyers looking for villas in [Sodic West / Palm Hills October / Beverly Hills] right now, and inventory is tight. Do you own property in that compound?"
Why it works: You lead with scarcity and buyer demand. You're not selling. You're qualifying.
If they say yes: "Perfect. Are you open to hearing what similar units are selling for right now? I can send you a quick market snapshot in two minutes."
If they say no: "Got it. Do you know anyone in that compound who might be considering a sale in the next six months?"
Script B: Investor/Landlord Angle
"Good afternoon. I'm with RE/MAX Jareed. I'm updating our rental comp data for Sheikh Zayed, and I wanted to ask — do you own any investment property in West Cairo?"
Why it works: You're framing the call as research, not sales. Investors love talking about their portfolio.
If they say yes: "Great. Are you currently renting it out, or is it vacant? I'm seeing rental yields hit 7% to 9% in certain pockets of New Zayed, and I wanted to compare notes."
Handling the Three Most Common Objections
Objection 1: "I'm not interested."
"I understand. Can I ask — is that because you're not looking to sell right now, or because you've already listed with someone else?"
Most people will clarify. If they say 'not selling,' reply: "Fair enough. Would it be okay if I sent you a quarterly market update via WhatsApp? No obligation, just data on what's moving in your area."
You just turned a cold lead into a nurture contact.
Objection 2: "How did you get my number?"
"We pull owner records from public databases and past listings. It's how we stay on top of inventory. I can take you off the list if you'd prefer — but before I do, can I ask if you've had your property appraised in the last year?"
Reframe the intrusion as value. Appraisal curiosity is universal.
Objection 3: "Send me something on WhatsApp."
This is a soft brush-off. Don't take it at face value.
"Happy to. But I've learned most people don't open PDFs from strangers. Can I ask one quick question first — if you were to sell, what would need to happen for you to move forward in the next 90 days?"
You're probing for motivation. If they give you a real answer (divorce, relocation, cash flow), you have a lead. If they dodge, send the PDF and follow up in a week.
The Follow-Up Cadence
One call doesn't close deals. The sequence does.
Day 1: Initial call. If they engage, send a WhatsApp message within 30 minutes with a comp sheet or recent sale in their compound.
Day 3: Text follow-up: "Hi [Name], just checking if you had a chance to review the comps I sent. Happy to walk through them on a quick call."
Day 7: Voice note or second call: "I wanted to update you — we just closed a unit in [compound] at [price]. The buyer pool is active right now. Worth a conversation?"
Day 21: Send a market insight (e.g., CBE interest rate change, NUCA Green Belt decree update) with no ask. Build credibility.
Day 45: Third call: "Hi [Name], it's been about six weeks. Wanted to circle back — any movement on your end? We're booking appraisals for Q4 now."
The money is in the follow-up. Half our signed listings at RE/MAX Jareed come from leads that said 'no' on the first call.
What to Say When They Ask About Commission
"We charge a standard 2.5% commission. Here's what that gets you: professional photography, listing syndication across Aqarmap and Property Finder, buyer pre-qualification, negotiation support, and contract management from offer to closing. Most sellers recover that fee in the final price because we know how to position inventory."
Don't apologize for the fee. Frame it as investment, not cost.
If they push back: "I hear you. Let me ask — would you rather sell at market price in 90 days with professional support, or sit on the market for six months trying to save 2.5%? We can run the math together."
How to Book the Viewing
The goal of the cold call isn't to close. It's to get face-to-face.
"Here's what I'd suggest. Let me come by [Tuesday or Thursday afternoon], take a quick walk-through, and give you a no-obligation appraisal. Ten minutes. If the number makes sense, we'll talk next steps. If not, at least you'll know what your property's worth today. Does [specific time] work for you?"
Offer two options. Always propose a specific time. Vague 'let me know when you're free' invitations die in the inbox.
The Daily Discipline
Here's the routine our top consultants follow:
- 09:00–11:00: 40 cold calls (owner outreach or expired listings).
- 11:00–12:00: Follow-up texts and WhatsApp voice notes.
- 14:00–17:00: Viewings and appraisals.
- 17:00–18:00: Log results, update CRM, prep tomorrow's call list.
You'll book one viewing for every 15 to 20 calls in your first month. By month three, that ratio drops to 1:10 because your script tightens and your tonality improves.
Why This Works in West Cairo
Sheikh Zayed, 6th October, and New Zayed have high owner turnover. Investors flip. Families upgrade. Expats relocate. The inventory is there — you just have to surface it before the portals do.
Cold calling lets you control deal flow. You're not waiting for inbound leads. You're not paying for portal ads. You're building a database of owners who know your name before they decide to sell.
At 80% commission, every listing you source yourself puts EGP 25,000 to EGP 60,000 in your pocket (assuming a EGP 4M to EGP 10M sale at 2.5% fee). Do that twice per month and you're clearing EGP 50K to EGP 120K. That's the math.
The Calls That Fail (And Why)
Bad cold calls sound like this:
"Hi, my name is [Name], I'm a property consultant with RE/MAX Jareed, and I wanted to introduce myself and see if you might be interested in selling your property or if you know anyone who is looking to buy or sell in the area because we have a lot of buyers and..."
Run-on sentence. No hook. No question. The prospect checks out after five seconds.
Good cold calls are tight:
"Morning. RE/MAX Jareed. Quick question — do you own property in Sodic West?"
Short. Direct. Forces engagement.
What to Do After 100 Calls
Track your conversion at each stage:
- Dials → Conversations: Should be 40% to 50% (voicemail and hang-ups don't count).
- Conversations → Qualified Leads: Should be 15% to 20% (they own property and are open to a conversation).
- Qualified Leads → Booked Viewings: Should be 25% to 30%.
- Viewings → Signed Listings: Should be 40% to 50%.
If your numbers are off, diagnose where you're losing people. Bad opener? Weak objection handling? No follow-up discipline?
The consultants who hit these benchmarks book 30+ viewings per month. The ones who don't make excuses.
The Unfair Advantage
Most agents won't do this. They'll buy leads. They'll wait for referrals. They'll refresh the portal hoping for inbound inquiries.
You can outwork them with a phone and a CRM. The script is free. The discipline isn't.
Welcome to a different game.